INDEPENDENT BUSINESS CONSULTANCY · INDIA

Business problems.
Solved end to end.

From market research and expansion to procurement, operations, data, growth and finance—we investigate the problem, build the solution and help make it happen.

Tell us your problem Explore capabilities

01 / THE PREMISE

Businesses don't come with neatly labelled problems.

A company may think it needs more marketing when the real issue is conversion. It may think it needs a new supplier when the real issue is procurement. The first job is figuring out what's actually happening.

02 / CAPABILITIES

One problem.
Whatever it takes.

Assayn is deliberately broad. We don't force complex business problems into a predefined service package.

Growth & Expansion

Find where the next opportunity is—and build a practical path to reach it.

Market entryMarket sizingCompetitor analysisGo-to-marketCustomer acquisition

Market Intelligence

Replace assumptions with evidence from customers, competitors and markets.

Primary researchCustomer researchPricing researchDemand analysisData collection

Operations & Procurement

Make the business run better, cost less and move faster.

Process analysisVendor identificationProcurement strategyCost optimisationWorkflow improvement

Sales & Marketing

Turn attention into a measurable commercial engine.

Lead generationFunnel analysisConversion optimisationSegmentationPerformance analytics

Data & Analytics

Turn information into decisions, forecasts and systems that work.

Business intelligenceForecastingStatistical analysisAI / MLAutomation

Finance & Strategy

Quantify the decision before the business commits to it.

Financial analysisBusiness modellingUnit economicsFeasibility studiesStrategic planning

07 / SPECIAL PROJECTS

Have a problem that doesn't fit a category?

Good. Tell us what's happening. We'll figure out what needs to happen next.

Bring us the problem

03 / THE ASSAYN METHOD

Complexity in.
Clarity out.

Research, strategy and execution are not separate products. They're stages of solving the same problem.

Understand

We start with the problem—not the solution.

Investigate

We gather the information the decision actually requires.

Analyse

We test assumptions, quantify opportunities and find what matters.

Design

We build the strategy or solution around the real constraint.

Execute

Where required, we work alongside the business to make it happen.

Measure

We track the outcome and refine what we built.

04 / EXPERIENCE

Proof that
problems can move.

Selected work from experience across customer intelligence, operations, lead generation and business analytics.

60%

TEAM EFFICIENCY GAIN

HOVER OR TAP: 1 IN 20 LEADS BECAME A CUSTOMER

TIMELY AI · LEAD GENERATION & OPERATIONS

From prospecting at scale to measurable revenue.

Analysed Google Business Profiles for small businesses, identifying 10,000 leads. Statistical analysis improved data collection and lead analysis was partially automated.

60%team efficiency gain

5%lead-to-customer conversion

10Kleads identified

$75Krevenue from 500 customers

HIGHFeedback ticket #124sentiment · score · priority

CUSTOMERFeedback ticket #125sentiment · score · priority

CUSTOMERFeedback ticket #126sentiment · score · priority

HIGHFeedback ticket #127sentiment · score · priority

CUSTOMERFeedback ticket #128sentiment · score · priority

CUSTOMERFeedback ticket #129sentiment · score · priority

HIGHFeedback ticket #130sentiment · score · priority

CUSTOMERFeedback ticket #131sentiment · score · priority

Hover or tap to prioritise

BETTERDESK · CUSTOMER INTELLIGENCE

Turning customer noise into priorities.

Built a customer-feedback prioritisation approach using sentiment analysis, statistical analysis of G2 Crowd data and a machine-learning engine to rank customer tickets.

733%team growth through V1 launch

3 → 25people on the team

Data-driven ticket prioritisation contributed to the successful V1 product launch.

05 / WHY ASSAYN

Not another
strategy deck.

We believe the best consultancy work sits between a smart recommendation and the reality of making it work.

Data-led

Evidence where evidence matters. Intuition where experience matters.

Practical

Recommendations designed around your actual resources and constraints.

End-to-end

From first question through implementation and measurement.

Problem-first

No rigid package. No forced answer. Start with what's really wrong.

THE PEOPLE

Different disciplines.
One way of thinking.

01 / FOUNDER

Sailesh Suresh Kumar

Economics & finance · business operations · statistical analysis

King's College London · Betterdesk · Timely AI

02 / FOUNDER

Edwin Mathews

AI & data science · analytics · machine learning · technology

Artificial intelligence · data · automation · technical implementation

06 / START A CONVERSATION

Have a problem?

Bring it.

You don't need to know what service you need. Tell us what's happening and we'll figure out what the problem requires.

ASSAYN Research · Strategy · Execution sailesh@assayn.com edwin@assayn.com

Business problems.Solved end to end.